Page 2 - Current Conference News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Northwestern Mutual is working with a startup company to leverage social media for not just lead generation, but conversion as well. Amit Nanavati, vice president, digital products for Northwestern Mutual, explained how it works Monday during a session titled, Next Wave of Customer Engagement at LIMRA's virtual 2021 Distribution Conference for Financial Services. The startup, Socialeads, is developing a way to pull information from social networking websites to help financial representatives know when and how to make connections with clients. Northwestern Mutual is connecting it with LinkedI...

Virtual Selling Might Be Here To Stay About half of wholesalers say communication with advisors is just as effective virtually as it was prior to the COVID-19 pandemic. That is just one takeaway from a survey LIMRA did with about 400 wholesalers from about 25 different companies, said Laura Murach, research director, distribution research for LIMRA. She is leading a session today titled, Next Normal: Virtual Selling and Wholesaling in a Post-Pandemic World at the 2021 Distribution Conference for Financial Services. "If you think about the wholesaling model, it's really all about relationships...

Hybrid Is The Future For Advisors, Says LIMRA Researcher Robo-advisors appear to be the future, but perhaps not in the way most people define the term. Rather than being replaced by a completely automated process, agents and advisors can look forward to working side-by-side with tech. So, it is more like robot colleagues instead of overlords. That is one way to look at some of the findings that Todd Silverhart plans to speak about during the Customer Experience Transformed on Tuesday during LIMRA’s virtual Distribution Conference for Financial Services. Silverhart, LIMRA’s corporate vice ...