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Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, <strong>Zoom</strong> meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time. ....
TRADE SHOWS By Dorothy Crouch | Thursday, March 4, 2021 Jessica Krupa of Panty Promise, who won Curve Connect’s Brand Pitch Off in October, shared her line sheets in an effort to meet with potential partners. | Image courtesy of Panty Promise The Comexposium Group’s virtual trade event Curve Connect was hosted Feb. 16–28 as the second edition of this digital production. The platform, which is powered by Grip, will be available for the remainder of the year as Curve Connect organizers seek to transform the trade show into a permanent online destination for its clients. Curve Connect’s visitor promotion director, Kirsten Griffin, compared it to a social network for the lingerie and foundationwear market. ....