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4 Google Ads Custom Columns you need to use – and why

4 Google Ads Custom Columns you need to use – and why
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Greg Finn , Laura Schiele , Custom Columns , Google Ads , Search Engine Land , Auction Insights , Google Ads Data , Search Engine , Paid Acquisition , Jordan Digital Marketing ,

Performance Max for B2B: 4 best practices

While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options. ....

Laura Schiele , Performance Max , Smart Shopping , Display Network , Similar Audiences , Custom Columns , Search Engine , Paid Acquisition , Jordan Digital Marketing ,

Google Ads updates in 2022: The good, the bad, the jury's still out

Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond. ....

Laura Schiele , Campaign Manager , Expanded Text , Responsive Search Ads , Performance Max , Google Ads , Custom Columns , Search Engine , Paid Acquisition , Jordan Digital Marketing ,