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The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius.

Article - Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo - The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple...

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