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Market trend: Refining SEM strategies for full-funnel marketing

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. ....

Lower Funnel Investment , Responsive Search Ads , Performance Max , Demand Gen , Average Booking Value , Search Ads ,

Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing

Article - Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo - The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\ s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. ....

Carly Ferranolo , Team Lead At Cendyn , Digital Marketing , Refining Search Engine Marketing , Lower Funnel Investment , Responsive Search Ads , Performance Max , Demand Gen , Average Booking Value , Search Ads ,

Hotel Benchmarking: How to Identify and Act on Opportunities to Grow Your Direct Reservations

Article - Hotel Benchmarking: How to Identify and Act on Opportunities to Grow Your Direct Reservations - By Fiona Gillen - Traditional hotel benchmarking generally focuses on comparing rates and occupancy, without shedding light on how the results came to be. Today, however, hotels can access new benchmarking technology that takes a fresh approach, providing real-time insights to help you break down the entire booking funnel and compare your hotel s direct booking performance to the competition. ....

United Kingdom , Fiona Gillen , Unsplash Hotel , Hotel Benchmarking , Grow Your Direct , Average Booking Value , Country Rank , Total Website Conversion , Conversion Rate , Booking Value , Price Match ,

A Benchmarking Journey to Grow your Direct Bookings

A Benchmarking Journey to Grow your Direct Bookings
A sneak peek into our latest guide (with real hotel examples!)
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Photo: The Hotels Network
Hotel benchmarking is essential to every hotel brand s growth strategy. From five-star luxury properties to serviced apartments and everything in between. Benchmarking allows you not only to understand your hotel’s performance compared to the market but to pinpoint areas for improvement.
Traditional hotel benchmarking, however, generally focuses on comparing rates and occupancy, providing little understanding as to how those results came to be. That is why, at The Hotels Network (THN) we launched BenchDirect, the first benchmarking platform for your hotel’s direct channel. Taking a completely new approach, BenchDirect provides real-time insights so you can break down the entire booking funnel and understand your hotel s performance compared to the market and competition. ....

United Kingdom , Hotels Network , Hotels Network Total Conversion Rate , Average Booking Value , Benchmarking Journey , Direct Bookings , Visitor Country Rank , Website Visits , Total Conversion Rate , Total Website Conversion , ஒன்றுபட்டது கிஂக்டம் , ஹோட்டல் வலைப்பின்னல் , சராசரி பதிவு மதிப்பு , நேரடி முன்பதிவு , இணையதளம் வருகைகள் ,