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The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius.
Article - Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo - The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple...
Article - Hotel Benchmarking: How to Identify and Act on Opportunities to Grow Your Direct Reservations - By Fiona Gillen - Traditional hotel benchmarking generally focuses on comparing rates and occupancy, without shedding light on how the results came to be. Today, however, hotels can access new benchmarking technology that takes a fresh approach, providing real-time insights to help you break down the entire booking funnel and compare your hotel's direct booking performance to the competition.
A Benchmarking Journey to Grow your Direct Bookings A sneak peek into our latest guide (with real hotel examples!) share this article Photo: The Hotels Network Hotel benchmarking is essential to every hotel brand's growth strategy. From five-star luxury properties to serviced apartments and everything in between. Benchmarking allows you not only to understand your hotel’s performance compared to the market but to pinpoint areas for improvement. Traditional hotel benchmarking, however, generally focuses on comparing rates and occupancy, providing little understanding as to how ...