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Page 7 - Customer Behaviour News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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Ad Avoidance in False Advertising Consumer Class Actions | Cornerstone Research - Vimarsana News

Ad Avoidance in False Advertising Consumer Class Actions | Cornerstone Research

In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in...

Australian retailers add security tech amid rising theft, aggression - Vimarsana News

Australian retailers add security tech amid rising theft, aggression

Australian retailers are ramping up their tech security initiatives, including placing cameras at self-checkouts and body-worn cameras on staff, to combat a surge in stock theft and customer aggression aggravated by the cost of living crisis. Top supermarket chains like Woolworths and Coles have flagged a pickup in store theft and hostile behaviour, in line with global trends, as higher fuel, housing and grocery costs squeeze shopper budgets and tempers. Customer-facing staff at Coles and Woolworths, which together make up two-thirds of Australian grocery sales, have started wearing body cam...

Source: yahoo.com
More is More: The Positive Effect of Multiple Narrating Voices - Vimarsana News

More is More: The Positive Effect of Multiple Narrating Voices

Using two or more narrators in ads can increase consumer attention and boost persuasion.

Source: insead.edu
INSEAD Insights: September 2023 Research Picks - Vimarsana News

INSEAD Insights: September 2023 Research Picks

Recent findings on online marketplace dynamics, new market creation, trust in AI, diversity in corporate boards and consumer choices.

Source: insead.edu
A Nondisruptive Approach to the Environment - Vimarsana News

A Nondisruptive Approach to the Environment

Companies can help the transition to a greener economy without sacrificing their financial interests.

Source: insead.edu