Measurability Chief Chasin Out At VideoAmp
Josh Chasin is out as Chief Measurability Officer of VideoAmp, one of three audience measurement research suppliers to receive conditional certification as an…
Source: biztoc.com
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Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations
Comscore and VideoAmp will integrate the data into their measurement tools
Source: tvtechnology.com
Ad Avoidance in False Advertising Consumer Class Actions | Cornerstone Research
In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in...
Source: jdsupra.com
Nielsen Fires Off Duel Lawsuits Against Panel Measurement Startups TVision And HyphaMetrics
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can take a few kicks, and still throw a few punches of their own. Nielsen is suing TVision and HyphaMetrics, two panel-based TV measurement startups, for... Continue reading »
Source: adexchanger.com