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The partnership leverages AI-driven insights to unlock deeper consumer understanding across multiple digital channels KUALA LUMPUR, Malaysia, Feb. 28, 2023 /PRNewswire/ Integrated growth partner ADA, have entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their Customer Engagement using artificial intelligence (AI)-driven insights. Combining ADA's expertise in integrating marketing, commerce and analytics with MoEngage's insights-led customer engagement platform that provides hyper-personalisation based on consumer behaviour and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale. With rapid consumer behaviour shifts towards digital consumption in the Asia-Pacific region, conversational commerce across channels like WhatsApp has experienced significant growth, it is expected to contribute $12bn to the e-commerce marke ....
Notable wins include Adweek's Fastest Growing Agencies 2022 and being named Campaign Asia's Southeast Asia Independent Agency of the Year SINGAPORE, Jan. 26, 2023 /PRNewswire/ ADAand its clients won a record breaking 87 industry awards in 2022 from Campaign Asia, Adweek, Marketing Excellence Awards, Asia eCommerce Awards, Smarties, Mob-Ex and many more. Integrated growth agency ADA clinches historic 87 industry awards in 2022, cementing position as one of the fastest-growing Data & Tech agencies in APAC Each of ADA's integrated services, which is focused on delivering clients' topline growth, were recognised as Southeast Asia's: Customer Engagement Agency of the Year; Data Analytics Agency of the Year; eCommerce Agency of the Year; Consultancy of the Year; and Independent Agency of Year In 2022, ADA debuted in Adweek's Fastest Growing Agencies 2022 list as the only Southeast Asian (SEA) entry, also making it to the Top 10 Large Agencies list as the only Dat ....