Report: Marketers failing to realise the benefits of customer loyalty programs
Marketers miss out on the opportunity to improve the overall experience at every customer lifecycle touchpoint
Source: cmo.com.au
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The secret sauce fuelling Barbeques Galore customer loyalty approach
Australian barbeques retailer shares how it's building out a customer loyalty program to drive engagement
Source: cmo.com.au
Hotels Ponder a Puzzling Future
Across the industry, the pandemic forced changes that may have to become permanent if the industry is to fully rebound.
Source: nytimes.com
Customer loyalty, personalisation and omnichannel to drive Telstra's T25 strategy
Australian telecommunications giant releases the blueprint for its T25 strategy focused on exceptional customer experience, future-proof technology, employee engagement and cost efficiencies
Source: cmo.com.au
The Future of Successful Retail Marketing Is Retention, Not Acquisition
Bluecore's Sherene Hilal sees opportunities for retailers and brands who can change their mind-set from "channel to outcome."
Source: yahoo.com