What's your take as a customer first before you put on your pr hat? >> well, i think that from a customer perspective, it really comes down to two things. how does this affect me, and what are you doing about it? that's all people care about. i think one of the interesting things from a damage control perspective is, apple consistently violates every damage control cliche without any consequence. they're secretive, they lash out at consumers, they're entitled, yet at the same time there is the reason why there is no consequences because when you are an insurgent, sort of a bad boy, that is a p...