Blueshift, a marketing automation startup, raises $40M in debt
Blueshift, a San Francisco-based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital. Co-founder and CEO Vijay Chittoor said that the loan will be used to refinance Blueshift's existing debt as well as expand sales and marketing and general operations. "With the explosion in customer data -- first-party data -- across a number of channels, manual approaches to marketing are no longer feasible," Chittoor told TechCrunch in an email interview.