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Water bills are mounting. Getting assistance to those who need it might have just gotten easier.

>> politics in brands, when it comes to market research, brands know what their customer response, we saw that with nike after they came out in support of colin kaepernick, their sales went up. we have seen a lot of brands talk about what their consumers want. with the millennial audience to be socially responsible and inclusive and millennial's have increasing buying power. this is a change we will see and most companies make sure they do their own work before they bring something to market before they bring something this explosive. heather: we will see what happens closer to the midterms. t...

Martha: a quick reversal from a supermarket chain after a huge customer response. wegman's announced they were pulling commercials featuring alec baldwin. they said customers complained after baldwin was pulled off a plane for refusing to turn off his ipad. after a strong customer response they said fine we'll bring baldwin back. a steve jobs action figure. a chinese action company is promoting one. will it see much action in the united states or will apple shut down attempts to miniaturize their founder months after his death. >> reporter: this is one of many attempts to cash in on steve jobs...

Supermarket chain after a huge customer response. wegman's announced they were pulling commercials featuring alec baldwin. they said customers complained after baldwin was pulled off a plane for refusing to turn off his ipad. after a strong customer response they said fine we'll bring baldwin back. a steve jobs action figure. a chinese action company is promoting one. will it see much action in the united states or will apple shut down attempts to miniaturize their founder months after his death. >> reporter: this is one of many attempts to cash in on steve jobs' legacy. will apple try to stop...