Tendency to want to recruit people, but want to embrace diversity. you want common values. that's the fabric of your organization that will help you survive through the long haul. it is things like what it does it mean to treat a customer right, to do the right thing, to be loyal. those are the intangibles that keep a company together. >> the second part is if you have a company of diverse opinions, you also have to be willing to listen to them. right? i think we probably have all found ourselves discounting something someone says because it is not the same. you have to check yourself and say,...