Customer service is not customer experience (and vice versa)
Think holistically about how people are interacting with your brand — and invest accordingly.
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Think holistically about how people are interacting with your brand — and invest accordingly.
>> we sent the tugboat and it got rave reviews. >> she has the experience. she spent much of her career at e-bay. she tested the products. >> i got to do a ton of market research. we got to research what customers wanted from us. we got customer segmentation and surveys on how they felt. >> when she decided to leave her job and start her own company, she brought this idea with her. the change from the established company and start up? money. >> i had a budget in the hundreds of thousands. i wasn't going to spend money like this. >> she did it on the cheap. she had more than a dozen busy dees p...