Creating a bespoke Bugatti Chiron: Infinite personalisation options when creating a Monet on wheels
A taste of the options offered by Bugatti when designing your own customised super sports car
Expand
Image 1 of 7
lx10 JUN bugatti bespoke 01 A rendering of the writer s bespoke Bugatti Chiron Pur Sport. Courtesy Bugatti (Courtesy Bugatti)
Gautam sharma
Jun 29, 2021
When a person is spending as much on a car as they would on a waterfront villa on the Palm Jumeirah, purchasing criteria differ vastly from those of the typical vehicle buyer.
The average Bugatti buyer has 84 cars, three jets and one yacht, so the acquisition of another vehicle clearly isnât fuelled by need. Such people are making the purchase with a similar mindset to those looking to acquire a rare artwork. The intention is to own something bespoke, created by craftsmen, rather than churned out by a robotised production line.
This Bugatti Divo Lady Bug s geometric paint job is truly one-of-a-kind slashgear.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from slashgear.com Daily Mail and Mail on Sunday newspapers.
Bugatti
So it s got a special paint job - big deal. Not quite. The geometric-dynamic algorithmic fading pattern you see on the body of this Divo was created in collaboration with an exclusive customer and took over 18 months to implement. Special new colors were also created, called Customer Special Red and Graphite. Both of these are metallic colors and look astonishing on the body of the car. The design itself is just as gorgeous and is made up of approximately 1,600 diamonds. Obviously, the design process began with computer modeling and numerous test prints of vinyl being applied to a test car, but even that was not simple.