"You can't take yourself too seriously when you sell Skodas for a living"
“You can’t take yourself too seriously when you sell Skodas for a living” The butt of terrible jokes in the 1980s, the quirky Czech cars were simple yet robust – while looking after customers ensured great loyalty 31 March 2021 • 5:21pm Small but dedicated dealerships reflected Skoda's no-frills approach. This is the author's father's outlet in Rochdale, celebrating the arrival of the F-registration Estelle in August 1988 The slogan ran “Surprising Skoda”. The Czech cars were a force to be reckoned with on the world’s rally stages although in the UK they are better known as th...