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With low intent among females, comprising almost half the smartphone base, IPL digital reach likely to be restricted to <200 million: Best Media Info

Best Media Info: Low intent to download and solo-view sports content is likely to restrict app downloads among female audiences to ~35 million resulting in an overall IPL reach of 160-180 million viewers on mobile| Partner Content News

India , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Comscore , Mediainfo-bureau-delhi , App-annie , Females , Martphone-base , Pl-digital-reach , Pl-reach , Pl-viewership

Data costs to make free IPL streaming on digital an exorbitant affair: Best Media Info

Best Media Info: The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70X-500X of the TV subscription cost of only Rs 38 for two months. High data cost to limit the reach of IPL on Digital| Partner Content News

India , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Free-streaming , Jio-media-cable , Data-costs , Pl , Pl-on-digital , Tv , Pl-on-tv