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Politics, which is don't let an attack go unanswered. he tried to stay above it in part i think because he knew his own history suggested if he went hard against those it would be bring up the bad side of newt people remembered. he was in a very difficult position. i think those ads did a tremendous amount of damage to him. >> his greatest moment over the many, many debates we had that catapulted him up in the polls. woe went into this big period, a couple weeks where there were no debates, and instead there was this aerial barrage on him in iowa. that's what done it, i think. >> let me play f...

Or whatever, you know, i think maybe saying i bet you a quarter might have been the better move. >> shannon: he's unabashed about his faith he's ramping up that advertising tone now in high what. >> -- in iowa >> yes, according to the exit polls four years ago 60% of the people who came to the iowa caucuses and voted describe themselves as evangelicals. there's a strong strain and he's reaching out for them. he has an ad up now which is not subtle. he says i'm a christian, i'm not ashamed of. accuses president obama of waging a war on religion. one can argue whether that is true north but he m...

That makes perfect sense. it would be shocking, wouldn't it, if he's seven or eight points up in the state of ohio at this economy, at this stage? >> i think that's right. i think you touched on it. how they go into a state like ohio is going to say a lot about how this campaign unfolds. >> the obama team is really practiced at that. >> they are. >> the gingrich and/or romney team is not. they never had to do that before. >> we got an ad up from rick perry in iowa, where he's spending a lot of money right now. >> rick who? >> rick perry. >> i thought he and herman cain went on vacation. >> no,...

43%. that's better than john kerry's 41% so it wasn't about race no matter what congressman joe walsh says. next, former massachusetts governor mitt romney met with business folks yesterday at the legendary chicago's pizza place, geno's east. he tweeted great deep dish at ginoseast, sending slices to barack obama and his chicago hq team. along with the tweet was this photo of the delivery guy about to head to the obama campaign offices? was it an attempt at a fun prank? his spokesperson said it was just a nice gesture. and jimmy said there's also a new ad up and running in iowa. it is sponsore...

Moving their vehicles in their fleets to more energy-efficient cars and trucks, either using alternative fuels or just more efficient vehicles. so which companies? ups, at&t, fedex, pepsico and verizon have all agreed to do this, and their goal, the president's, is to cut the u.s. oil imports by one-third by 2025. and today's april fool's day. so far no one has pulled a gag on me, i'm waiting, but the republican senatorial campaign committee did pull a gag. they have a new ad up on youtube, but it's the first ad of obama riding a unicorn in a rainbow. more things like that coming up. did you g...