Penfolds appoints new Global Director – Global Travel
Michael Jackson takes on the role, having previously served as Head of Independent Retail & On-Premise for the brand
Source: dfnionline.com
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Penfolds launches latest Chardonnay blend with Heinemann Australia
Penfolds V will only be available onshelf in travel retail at Sydney International Airport
Source: dfnionline.com
Penfolds transitions marketing GTR positions into Consumer Experience team
The move will strengthen the brand's position as a key luxury brand in the channel, led by a consumer-centric approach
Source: dfnionline.com
Penfolds invites travellers to 'Venture Beyond' at Melbourne
The limited edition Venture Beyond Bin 389 Cabernet Shiraz Rocket Tin and Bin 28 Shiraz Crater Tin will be available at the Dufry duty free store
Source: dfnionline.com
Penfolds and DFS offer interactive wine events for shoppers in Singapore
The Treasury Wine Estates brand has also bolstered its travel retail team with two new appointments
Source: dfnionline.com