Penfolds unveils Digital Sommelier programme
The travel retail initiative aims to simplify the wine discovery experience for travellers and was rolled out in T Galleria by DFS, Macau, Shoppes at Four Seasons this month
Source: dfnionline.com
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Penfolds transitions marketing GTR positions into Consumer Experience team
The move will strengthen the brand's position as a key luxury brand in the channel, led by a consumer-centric approach
Source: dfnionline.com
Penfolds recruits premium wine category drinkers with Cellar Reserve additions
The three new varietals have been available in selected global travel retail since the beginning of October
Source: dfnionline.com
HSBC debuts metaverse investment fund in Asia: Report
HSBC Holdings has rolled out its metaverse investment product for wealthy clients in Singapore and Hong Kong.
Source: cointelegraph.com
HSBC private banking enters the metaverse
The UK bank’s new fund aims to deliver metaverse-themed investment opportunities to wealthy clients in Hong Kong and Singapore.
Source: euromoney.com