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Student dedicates brand to inclusion and accessibility


In an effort to make beauty more inclusive, Otigba wanted to make young Black women the faces of her beauty line.
(Photo courtesy of @denimthelabel on Instagram)
With 23,000 YouTube subscribers and 64,000 Instagram followers, Dallas Otigba is rapidly making her name known in the fashion and beauty influencer community. On top of running her highly popular social media accounts, Otigba, a junior majoring in business administration, began her own business last summer selling faux eyelashes under the company name Denimthelabel.
After her influencer account, @state.of.dallas, took off in 2019, Otigba’s followers consistently asked where her makeup and clothes were from. ....

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