Page 18 - Damon Stapleton News Today : Breaking News, Live Updates & Top Stories | Vimarsana

May 21 2021, 11:57 am | BY Ricki Green | No Comments Accenture Interactive has confirmed the opening of The Monkeys in New Zealand with the appointment of Justin Mowday and Damon Stapleton, as reported exclusively by Campaign Brief earlier today.   Involved in some of New Zealand’s most awarded campaigns, Mowday joins after leaving his role as group CEO of DDB New Zealand, where he was responsible for overseeing a staff of 270 and a client roster including some of the country’s most revered brands. His 10-plus year tenure at DDB NZ generated first class work and numerous industry ...

Creative 13 Add to collection With entertainment at its heart, the campaign showcases the huge range of content Kiwis can access thanks to high speed, full-noise internet In a welcome move for entertainment fans across New Zealand, Sky is going to market with a fibre-based broadband service supported by a new campaign from DDB Aotearoa. In a competitive category, the main challenge for DDB Aotearoa was to differentiate one broadband offer from the next. Tapping into Sky’s exceptional pedigree in entertainment and sport, the creative team landed on a campaign with the feel of a variety show...

A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.   “We tell ourselves stories in order to live.” – Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. For a little while storytelling was a good word in advertising. Then it became lame because everybody used the term. Because of this, it lost its meaning. It was a bit like one of those clubs that suddenly everybody started t...

A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.   “We tell ourselves stories in order to live.” – Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. For a little while storytelling was a good word in advertising. Then it became lame because everybody used the term. Because of this, it lost its meaning. It was a bit like one of those clubs that suddenly everybody started t...

January 29 2021, 11:03 am | BY Ricki Green | No Comments NZ’s cheekiest penguin is back with a new through-the-line campaign for the first time in over 10 years, Free the Bird, from Bluebird via DDB Aotearoa.   The iconic Bluebird penguin first burst onto TV screens in the 1980’s and has charmingly been encouraging good times over a bag of Bluebird chips since. Free the Bird encourages Kiwis to give themselves permission to have fun by celebrating the little moments, sharing Bluebird chips with mates, no matter the day or time. The recently released 45’ spot kicks off with a pan...