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The UK has officially overtaken Germany to become Europe’s largest entertainment and media market. The news sees it become the world’s fourth largest market, behind Japan, China, and the US.
PwC highlights rapid recovery in the film industry and out-of-home advertising sector, with both projected to approach pre-pandemic revenue levels in the UK.
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s latest Global
The $108 billion U.K. entertainment and media market will maintain its position as European leader over the next four years.
The U.K. is projected to maintain its position as the leading entertainment and media market in Europe over the next four years, according to PwC’s latest Global Entertainment & Media (E&M) Outlook 2023-2027.