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A conversation with Teradek and BC Live Productions

As streaming has moved through the pandemic years into a new normal that isn't exactly what anyone expected, the meaning of hybrid event streaming production and delivery that has emerged over the last few years continues to evolve. So what does it mean in 2023, for producers, organizations, and audiences, both onsite and remote? And what can streamers do to level the playing field for those participating from near and far? In this clip from their recent panel at Streaming Media Connect 2023, LiveX's Anna Cowdery, Ohio State's Derrick Freeman, Boston 25 News's Ben Ratner, Stream4us' Anthony Bu...

The biggest problem with hybrid events is focusing entirely on the on-site audience treating the online/digital audience like an afterthought. 090 Media's Alex Lindsay, who's been producing virtual and hybrid events since well before the pandemic, and Social180Group's John Porterfield provide indispensable tips on how to avoid falling into that trap, and fully integrating digital audiences into the event experience in this clip from Streaming Media Connect 2023.

With so many virtual event platforms available today, which one is right for your events? 090 Media's Alex Lindsay and BC Live's Dan Houze pull no punches when assessing what the current crop of platforms get wrong, how they can do it better, and how to avoid the common pitfalls of producing virtual and hybrid events that don't pass muster in this clip from Streaming Media Connect 2023.

How can live video help advertisers meet the challenges of a media consumption ecosystem perpetually in flux, such as cord-cutting, brand safety, ad-blocking, and more? BulldogDM's John Petrocelli, who works with many of the biggest brands in the business, and CBS Sports Digital's Corey Smith discuss how to make streams work for brands so the streams thrive and the brands and viewers keep coming back in this clip from Streaming Media Connect 2023.