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NBCUniversal is making big changes to their 2024 Summer Olympics coverage from Paris, France. In addition to reeling in network stars, the broadcaster will have the parents of Olympic athletes wearing heart-rate monitors to gauge their stress levels.
NBC will track the heart rate of parents in the crowd watching their children during the Paris Olympics this summer.
In an effort to jazz up its broadcast of the 2024 Paris Olympics, NBC is planning to use five heart rate monitors to show the reactions of parents of certain athletes during events.
NBC's ad sales department is approaching a record for the 2024 Summer Olympics, already clearing $1.2 billion in commitments.
Analyst reiterates Buy rating and $55 price target for Comcast Corp, with $1.2B in commitments for Olympics ads and strong brand partnerships, indicating undervaluation.