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The framework popularised by Eugene Schwartz in his 1966 book, Breakthrough Advertising, suggested five stages of awareness. I’ve adapted Schwartz’s stages to make them advice friendly.
Last summer, I was on holiday in France and was in the lounge reading a book by the Dalai Lama about happiness and meditation. In one section, he talked about the nature of reality and of objects. I put the book down and looked around me, pondering perception.
As an adviser, you may have clients wary of investing in the market, particularly now cash savers are benefiting from the highest returns in almost two decades.
The fact lifestyling is an outdated anachronism is an uncomfortable truth that is widely accepted. The mystery is why nothing has been done about it.
My alarm goes off at... ...6.30am every weekday. The hard negotiations start soon afterwards — persuading my three-and-a-half-year-old that we need to get ready for the day. I’m exhausted by the time we get to the nursery, but re-energised by the challenges of the work ahead — honest! I wanted to work in the mortgage