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The Works, part of Capgemini, has bolstered its strategic firepower with the appointment of Johnnie McGinness as Customer Engagement Lead and the promotion of Jacq Henderson to strategist.
The NSW Government has amplified the brand promise of its new tourism campaign 'Feel New' via Leo Burnett Australia, launching a series of emotionally charged films exploring individual feelings experienced by travellers to NSW, which energise visitors like nowhere else.
Destination NSW has extended its ‘Feel New’ tourism campaign with dedicated Sydney TV ad, creative and music release to welcome all to the state’s beating heart, Sydney via Leo Burnett Sydney and Havas Media Australia.
After a devastating 18 months for Australia’s hospitality industry, Bundaberg Rum’s $11.5 million COVID-19 recovery fund Raising the Bar is encouraging Australians to support their local pub, club, or bar with a new tongue-in-cheek campaign called ‘Don’t Forget Your Local’ developed by Leo Burnett A