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The NSW Government has amplified the brand promise of its new tourism campaign 'Feel New' via Leo Burnett Australia, launching a series of emotionally charged films exploring individual feelings experienced by travellers to NSW, which energise visitors like nowhere else.
Destination NSW has extended its ‘Feel New’ tourism campaign with dedicated Sydney TV ad, creative and music release to welcome all to the state’s beating heart, Sydney via Leo Burnett Sydney and Havas Media Australia.
Director Jared Knecht has joined FINCH for representation in Australia and New Zealand. Knecht’s unique sense of storytelling has created singular work for clients like Toyota, Skoda, Burger King, Adidas, Lincoln Motors, Google, and Rimowa, receiving critical acclaim from AICP, One Show, and YDA. His film “Violence” for Unicef was recently nominated for Best Direction at Ciclope. The haunting piece depicts the brutal effects of violence on children by finding the light between the shadows. Jared uses discordant sound and images to capture alienation and dissociation from a child’s ...