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Main Street Produce has been growing California strawberries in the fertile Santa Maria Valley for almost 50 years. That legacy has grown out of a commitment to the essentials and elevating the people who put them into practice. “Our fundamental approach remains unchanged; we are committed to investing in growing a premium quality crop,” said Paul Allen, president and sales director for Main Street.
California strawberry season is under way, and with it comes a lot of excitement for this year’s crop. The California Strawberry Commission noted that nearly one-third of consumers named strawberries as their favorite in a recent national survey. The CSC represents more than 300 strawberry farmers, shippers and processors, collaboratively working together to advance the position, principles, and market for California strawberries.