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TelevisaUnivision & Liga MX Sign U.S. Deal

TelevisaUnivision has entered into a partnership with Liga MX, giving it exclusively to bring the Mexican soccer league’s commercial rights to market in the U.S. ....

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TelevisaUnivision moves into branded content by setting up Así Studios | News

TelevisaUnivision moves into branded content by setting up Así Studios | News
c21media.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from c21media.net Daily Mail and Mail on Sunday newspapers.

United States , Caroline Olkowski , Dan Riess , Ismael Guzm , Oneil Vargas Estevez , Alberto Ferreras , Toyota Tundra ,

TelevisaUnivision Launches Branded Content Studio

TelevisaUnivision has set up Así Studios, a Spanish-language branded content studio aimed at connecting marketers to U.S. Hispanics through storytelling. ....

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Streaming Wars Could Shake Up TV's Ad Dollars - Laredo Morning Times


Streaming Wars Could Shake Up TV s Ad Dollars
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Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible.
Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, ....

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