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In a first-of-its-kind digital and out-of-home campaign for the company, Mars revives iconic advertisements from beloved brands to engage and inspire the...
The Big Build brought together 44 participants from 17 conservation and science partners across government, NGO, business sectors, and local communities to...
By ROBIN McDOWELL and MARGIE MASON They are two young girls from two very different worlds, linked by a global industry that exploits an army of children. Olivia Chaffin, a Girl Scout in rural Tennessee, was a top cookie seller in her troop when she first heard rainforests were being destroyed to make way for ever-expanding palm oil plantations. Olivia, who earned a badge for selling more than 600 boxes of cookies, had spotted palm oil as an ingredient on the back of one of her packages but was relieved to see a green tree logo next to the words “certified sustainable.” She assumed tha...
Close Authorship One of the biggest stories of 2020 was the rise of the corporate tree-planting movement, with dozens of multinational businesses from virtually every industry pledging millions of dollars to one of nature’s most effective carbon sequestration solutions. Now, NGOs and investors are urging consumer goods and food companies and financial institutions to devote more resources to addressing the root cause of shrinking forests, deforestation. Many companies have promised to address deforestation related to their business activities for years, but few have fully delivered on t...
They are two young girls from two very different worlds, linked by a global industry that exploits a