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Colour diamonds have increasingly become a consumer favourite, reaping great rewards for retailers. Will their popularity continue and where will new sources come from? SAMUEL ORD surveys the landscape with a range of industry voices.
Fintech company Luxus this week launched a platform where it plans to offer investment grade diamonds, fractionalized into smaller shares, modeled after fractionalized investing models such as the art platform Masterworks. The first diamond the company wants to list is an Argyle pink valued at US$400k, divided into 2,000 shares of US$200 each, pending SEC approval this month. Luxus gathered US$2.5m in seed money last summer and is the brainchild of former Blackstone managing director Dana Auslander and luxury PR specialist Gretchen Gunlocke Fenton.
Female-founded investment platform Luxus hopes investors will bet on diamonds in a downturn by buying fractionalized shares of gems