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Consumers lack pizza brand loyalty

Vericast survey shows consumers seek value over brand familiarity.

United-states , Americans , Papa-john , Dana-baggett , Pizza-hut , Restaurant-division-at-vericast , Little-caesars , Restaurant-division , Meat-and-poultry , Meat-amp-poultry , Meat-and-poultry-magazine , Meatpoultry-com

Pizza consumers display low brand loyalty

Vericast survey shows consumers seek value over brand familiarity.

United-states , Americans , Dana-baggett , Papa-john , Pizza-hut , Restaurant-division-at-vericast , Little-caesars , Restaurant-division , Food-business-news , Food-business , Ingredients , Grain

America's Favorite Pizza Brand is…No Preference

/PRNewswire/ Americans love pizza and consume more than three billion a year. But according to research, about 40% of consumers now have no preference when.

United-states , America , Papa-john , Dana-baggett , Pizza-hut , Restaurant-division-at-vericast , Little-caesars , Client-strategy-director , Restaurant-division , Save-direct-mail , Monthly-consumer-report , Promotions-intel