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The global partnership with MDR Brand Management will be focused on creating extensions for the two flagship mega brands: Revlon and Elizabeth Arden (Image: Revlon) International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas. The long-term, exclusive global partnership with MDR Brand Management will focus on growing Revlon Consumer Products Corporation’s flagship mega brands Revlon and Elizabeth Arden. Th...

Wright: Head of Leicester family team A brand management company owned by London law firm Mishcon de Reya has acquired a Philippines-based business to boost its Asian presence, among various deals struck recently in the legal market. MDR Brand Management, a two-year-old business that is the first of its kind created by a law firm, has bought CLICK! Licensing Asia Inc, which operates across seven other Asian markets – China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand and Indonesia – and employs over 35 staff. MDR Brand Management recently opened three offices in India as well and now...