Cuende wants to standardize OOH traffic metrics using satellites
There’s a new player in traffic metrics in out-of-home media, and it’s using satellites to count cars passing billboards. Spanish company Cuende, which specializes in OOH measurement, launched a platform in the U.S. on Monday called MetricOOH. The tool uses satellite imagery to assess all traffic in a given zone, of up to 3,500 square miles then feeds it into machine learning technology to count the number of vehicles passing a given billboard. It ultimately determines which billboard locations are most valuable based on the propensity of the vehicles going past. Daniel Cuende, MetricOOH...
Source: digiday.com