How brands and c-stores can drive sales and in-store experiences through promotions
Convenience stores are evolving into experiential destinations driven by consumers’ diverse usage occasions while brands have an opportunity to bundle their top sellers with retailers’ prepared foods, driving relevance for consumers, executives at Mars Wrigley and Kellanova told FoodNavigator-USA at the National Association for Convenience Stores show Oct. 3-6 in Atlanta, Ga.
Source: foodnavigator-usa.com
