Editorial: Chicago's fragile trade-show business stands to lose
The biggest convention event of this year actually has more downside risk for Chicago business than any potential upside.
Source: chicagotribune.com
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How Nerds candy became cool again — and found its way to the Super Bowl
The brand has seen sales skyrocket from $50 million to $500 million in recent years.
Source: marketwatch.com
Super Bowl 2024: Nerds And Addison Rae Collaborate To Boost Cross-Generational Exposure
The article reviews Nerds' 2024 campaign to show how influencer marketing can be combined with Super Bowl advertising to generate more exposures and heighten impact.
Source: forbes.com
Super Bowl 2024: NERDS Ad Capitalizes On Influencer Marketing
The article describes how influencer Addison Rae is used in NERDS teaser for its Super Bowl ad as well as its in-game spot, which introduces a new brand character, Gummy.
Source: forbes.com
NERDS® Makes Bold Big Game Ad Debut Introducing New NERDS Gummy Clusters-inspired Character for First Time
/PRNewswire/ -- NERDS® is making its bold debut on the world's biggest advertising stage for the first time in its 40-year history, which is also a first for...
Source: prnewswire.com