'We've chosen both:' How Nike aims to connect DTC and wholesale
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Source: retaildive.com
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VP of Nike Direct Daniel Heaf reveals to FN where its marketplace strategy — including SNKRS app, NHBD, retail partners and more — is going.
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In an internal message, Nike leadership named Lucy Rouse as the new VP/GM of SNKRS. Rouse last lead Nike’s women’s and sportswear business in Europe.