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Apr 7, 2021 Global attribution leader AppsFlyer has released the 12th edition of its Performance Index, ranking the top media sources marketers should partner with. AppsFlyer analysed 580 media sources, 29-billion installs, and over 16 000 apps globally over the second half of 2020. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which ranks media sources by their ability to drive loyal users at scale. Google’s share in the global non-organic app install pie also increased by 15%. This was driven by the search giant’s ...

Dec 21, 2020 There has been a 33% increase in app downloads globally, with the number rising to 55% in sub-Saharan Africa. This is among the findings from AppsFlyer data, which examined more than 48-billion installs in over 30 000 apps with a minimum of 5 000 installs per month to determine the trends shaping the app market in 2020. With Covid-19 forcing more people than ever to be on their mobile devices this year, apps that enabled users to shop, play games, keep fit, stream or indulge in social networking proved vital during the long lockdown period. AppsFlyer’s mobile marketing analytic...