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Google Takes Cue From Apple, Plans to Let Android Users Opt Out of Advertisement Tracking Later This Year

Google has announced an update that will allow Android users to opt out of being tracked by advertisers through apps installed on their devices. This new move is Google’s answer to the recent App Tracking Transparency introduced by Apple. ....

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Google tops media performance index

Apr 7, 2021
Global attribution leader AppsFlyer has released the 12th edition of its Performance Index, ranking the top media sources marketers should partner with.
AppsFlyer analysed 580 media sources, 29-billion installs, and over 16 000 apps globally over the second half of 2020.
In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which ranks media sources by their ability to drive loyal users at scale. Google’s share in the global non-organic app install pie also increased by 15%. This was driven by the search giant’s continued growth in Android, especially in emerging markets such as Africa. ....

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Google's motion to dismiss incognito mode lawsuit is denied by US judge

Ng Han Guan/AP Photo
A federal judge on Friday denied Google s request for dismissal in incognito mode tracking case.
The complaint said users weren t notified Google collected data even during private browsing.
Incognito does not mean invisible, Google s lawyers wrote.
A federal judge denied Google s motion to dismiss a lawsuit accusing the search giant of tracking users even while they were using incognito mode on their browsers.
The suit, Brown v. Google, alleged that Google collected data when users were using Chrome s private browsing mode. In some instances, other websites that used Google Analytics or Google Ad Manager sent a secrete, separate message to Google s servers in California, the suit said. ....

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Tech giants in brewing battle over tracking, ads

© Getty
Silicon Valley giants are drawing battle lines over personal data collection practices and targeted ads as the threat of regulation looms.
As Apple presses ahead with plans to give users greater control over their privacy, companies like Facebook and Google have aligned themselves over the latter s more measured approach to scaling back tracking features.
In what was billed as the latest step toward data privacy, Google announced this week that it would not replace its tracking features used for personalized ads once it phases out its existing method.
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That move came after Apple drew Facebook s ire with its own anticipated anti-tracking feature, which could significantly affect the social media giant s revenue given its reliance on targeted ads. ....

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Google vows to stop tracking individual browsing for ads | Tech/Gadgets

Thursday, 04 Mar 2021 07:48 AM MYT
Google yesterday pledged to steer clear of tracking individual online activity when it begins implementing a new system for targeting ads without the use of so-called cookies. AFP pic
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SAN FRANCISCO, March 4 The internet giant’s widely used Chrome browser this month will begin testing an alternative to the tracking practice that it believes could improve online privacy while still enabling advertisers to serve up relevant messages.
Google yesterday pledged to steer clear of tracking individual online activity when it begins implementing a new system for targeting ads without the use of so-called “cookies.” ....

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