Appoint Marketers to lead and revive SOEs – CIMG to government
“Ghana has, over the years been grappling with poor performing state-owned institutions. We can count very few such institutions that have behaved differently and stood out very tall among their peers. I have previously advocated for the appointment of Marketers, or at least people who understand the essence of marketing, at the helm of poorly performing organisations. History points us to the good work of the good old Professor Stephen Adei and how he turned GIMPA around.”
Source: myjoyonline.com
