Help is Here for Chinese Automakers Headed for European Market
European automotive executive draws on experience in China to assist Chinese brands seeking entry to European market.
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European automotive executive draws on experience in China to assist Chinese brands seeking entry to European market.
BYD, Xpeng and Great Wall are partnering with dealer groups to win customers from VW, Renault and other European brands.
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At the heart of their strategy is the traditional dealership model that European carmakers have been exiting in favor of direct sales.
SHANGHAI/HONG KONG—At the Shanghai Auto Show in April, the booth for China Evergrande Group's new energy vehicle (NEV) ...