Here's your first look at the new Gucci x North Face collab
The 70s theme extends to the campaign shot by Daniel Shea. Set in the Alps, it follows a group of hikers as they explore the picturesque mountains and rivers, camping, kayaking, and having a jolly good time soundtracked by Creedence Clearwater Revival’s “Bad Moon Rising”. Fun fact: in the 70s, when The North Face was an outdoor retailer based in Berkeley, California it shared a factory and storefront adjacent to the band’s practice studio. This collaboration is the first time that Michele has partnered with another brand since joining Gucci in 2015. The North Face, meanwhile, has been...