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Niche beauty brands like ceremonia, Nécessaire, Topicals and RéVive are building powerful communities on social media, Launchmetrics data shows.

The gorgeous Latte Makeup trend, thanks to Hailey Bieber, saw us right through autumn.Now, as nights get a little darker and

From "Alien Superstars" à la Beyoncé to glamorous takes on gory classics, here are 10 Halloween makeup looks you can recreate this year.

AFP – What’s going on in the world of beauty? Not content with finding a multitude of innovative and unexpected purposes for products and reinventing the rules of cosmetics application, people are now taking inspiration from coffee culture for their make-up routines. For proof look no farther than the trend of the moment, dubbed ‘espresso […]

Despite the #barbiecore craze, pink is far from being the only trendy colour of the summer! On social networks, the search for a luminous, tanned complexion and deep brown eye makeup took inspiration from coffee culture, giving birth the ‘latte makeup’ and ‘espresso makeup’ trends. Both of them totalizing million views. ‘Latte makeup’, the inspiration that has been taking social networks by storm since the start of summer, with more than 203 million views to date, evokes the hot, creamy...