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BRITAIN is set to be hotter than the CARIBBEAN today as temperatures surge to 35C.The scorcher is expected to see a drought declared across parts of E
Brands with higher emotional intelligence (EQ) are outperforming stock market indices and growing faster than competitors. This is one of the key findings from ‘Brand EQ’, a new global research report launched today by Carat, a dentsu company. This second edition of Carat’s analysis of how emo
Carat has today unveiled its latest whitepaper on sustainability for media and the finding that Australians are constantly confronted by the seriousness of sustainability. News of wild weather, from floods to bushfires to drought, is inescapable. Climate change policy has been a feature of eve
Carat Australia has announced today the appointment of David Dalgarno as group strategy director, to lead Carat’s strategy offering in Melbourne as part of the 13 people strong national strategic function.
January 25, 2021 3:35 Carat’s 2021 trends report, released today, highlights the key ways that brands will need to adapt to remain successful in a post-pandemic year. The theme of the upcoming year is ‘assimilation’, the Dentsu media agency said, with brands needing to spend more time catering to the wellbeing of consumers and operating with high levels of empathy and alertness. The report split its trends into ‘societal trends’, which focus more closely on human behaviour, and ‘tech and media trends’. Carat’s chief strategy officer, Linda Fagerlund, said this year’s report...