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The lawsuit against meat packer JBS Foods concerns the company’s advertisements that it would be “Net Zero by 2040” and is one in a growing number of claims arising from allegedly...
A recent decision by a federal district court concerning the use of the term “carbon neutral” may be a harbinger of similar claims and, in any event, serves as a reminder to consumer...
Advertisers wishing to emphasize their environmental progressiveness often assert that their products or processes are "carbon neutral." This is meant to convey...
Danone Waters of America promotes its Evian brand of water as "carbon neutral." What do consumers understand a "carbon neutral" claim to communicate? Does "carbon neutral"...
A judge in New York ruled on Wednesday that Danone must face a lawsuit challenging its carbon neutral claim on bottles of Evian spring water. Consumers in the proposed class action said...