Amazon Prime 'Dark Pattern' of Service Cancellation Explained: Why Consumer Groups Think It's Unfair and Deceptive
14 January 2021, 11:39 pm EST By Amazon's Prime subscription service is easy to use and interactive up until the rigorous cancellation process that requires several steps to perform that proved to be one of the most complex procedures. Now, consumer groups have come together and raised their concerns against Amazon Prime to the FTC, citing that the company observes 'dark patterns' to prevent people from unsubscribing. One of the world's most popular e-commerce company, Amazon.com, would soon be facing a massive issue and lawsuit that involves the Federal Trade Commission (FTC) but not its ...
Source: techtimes.com