Dark Patterns: how websites use complex behavioural science to manipulate you into clicking, buying, and subscribing
If you've ever tried to cancel a subscription, you'll be maddeningly familiar with the rabbit hole of sparse 'contact us' information, with conspicuously unhelpful 'help' pages buried deep in a company's website, and with the dozens of airy 'frequently asked questions', none of which offer much guidance at all. You'll be familiar with one sensation in particular: frustration.
Source: lep.co.uk
