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Brands and advertisers are frequently accused of adopting tactics that push customers to make a purchase they may not have originally intended to or to pay extra charges added deceptively. A set of guidelines to prevent such dark patterns were issued last week. So, what are dark patterns, and can the guidelines effectively tackle such issues?
On 30th November, 2023, the Central Consumer Protection Authority (“CCPA”) notified guidelines for the prevention and regulation of dark patterns (“Guidelines”) fortifying consumers' interest. The...
Some money could be coming your way if you received a "pre-approved" offer for a loan or credit card through Credit Karma.
E-commerce companies in India will face penalties for using dark patterns to trick users into unintended actions, according to guidelines issued by the CCPA.
The government has banned "dark patterns" on e-commerce platforms under guidelines by CCPA. A recent gazette notification outlines the penalty for vio