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In order to protect consumers' interest, the government has banned use of "dark patterns" on e-commerce platforms which intend to deceive customers or manipulate their choices.
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The guidelines that have now come into force will apply to all platforms systematically offering goods or services in India, advertisers and sellers.
India News: The government has banned the use of 'dark patterns' by e-commerce and online platforms. These deceptive practices manipulate customers into purchasin